We’re not likely to see anything like this in the U.S. anytime soon. Still, one can dream.
Junk food ads face being banned from prime-time TV in a bid to curb childhood obesity.
The Scottish Government have demanded that adverts for products high in fat, sugar and salt are not shown before the 9pm watershed.
Junk food and sugary snacksads are already banned during children’s TV programmes.
But ministers fear that youngsters are being influenced in their eating habits by adverts shown during talent shows such as The X Factor and soaps.
Westminster Health Secretary Andrew Lansley has been urged by Scottish ministers to introduce a ban across the UK.
But, if he refuses, the Scottish Government will move to introduce a ban north of the border.
Scottish Public Health Minister Michael Matheson said: “Broadcast advertising influences the choices made by children and can shape their attitudes to food as they grow into adulthood.
“Tackling obesity and encouraging people to make healthier life choices is one of the most important things we can do to improve the health of our nation.”
Products banned before the watershed would likely include burgers, chicken nuggets, fries, cereals high in sugar, crisps and chocolate.